Case Study

At the forefront of office design & build

Insightful Environments decided to invest in HubSpot and an inbound marketing strategy and wanted an agency that could deliver a mix of brand, content and creativity linked to their business goals.

equinet media case study website design mockup insightful environments

I have quickly come to trust Equinet and have been especially impressed with how quickly they understood our business and the quality of their content.

David Revis, Head of Marketing

The problem

Management wanted a new website to reflect that IE is a workplace design consultancy as much as it is a furniture supply chain solution. The new site had to be better at converting visitors to customers and extending existing relationships.

The results

Within just 6 months, web sessions rose 100%, web-generated leads were up 54%, the LinkedIn audience rose 60%+ and email click-throughs hit 45% as new contacts and existing customers responded to the content and eBooks.

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The customer

Insightful Environments were on a mission to be recognised by architects, designers and customers as a leading integrated furniture and workplace design consultancy. They wanted a harder-working website to accurately reflect market positioning, resonate with personas, and be better at converting traffic into enquiries and ultimately, sales.
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Decisions made

Use content marketing to extend customer relationships and reflect insights
Invest in HubSpot Marketing and Sales Software and Equinet know-how
Use email and segmented content to convey insights and best practice
Build new and wider contacts across existing customers and new prospects
Produce great content to drive engagement, reputation and the visitor experience
Persona and brand workshops, keyword research, SEO planning, new website, database management and segmentation, email and eNewsletter workflows and all blogs, eBooks, assets and video. In addition, Equinet provide ongoing training and tailored support ensuring that IE’s sales and business development teams can take full advantage of the information and tools available through the HubSpot CMS.

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equinet media case study ebook design for insightful environments

Content created for Insightful Environments

ie website design mockup by equinet media
ie ideas book cta design by equinet media
ie documents by equinet media
ie website design on tablet by equinet media
ie sustainable office ebook by equinet media
ie design by equinet media

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