Case Study

Lean document management for medical devices

Cognidox wanted a new website to professionalise their look, feel and standing in the document management and product control development ‘space’. The strategy had to drive qualified leads, generate demand for demos, support conversions and an aggressive business growth plan.

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The quality of our traffic and leads is now much higher. I believe in Equinet’s approach and the effectiveness of inbound marketing.

Joe Byrne, CEO
The problem

Leads weren’t converting

They needed a new website and a programme to drive growth. They already knew the value of inbound marketing but needed an experienced agency to implement and execute the programme.

The results

Company turnover doubled

Within 24 months, website traffic rose 245%, MQLs increased by 400% with 80% conversion. Company turnover has doubled. Google page one ranking is up 800% and the company has successfully launched in new markets.

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The customer

Cognidox’s CEO had worked with Equinet on two previous occasions. The initial engagement saw web traffic rise 2,000% ahead of a trade sale to a multinational acquirer. He knew how effective inbound marketing could be and secured internal agreement to buy a HubSpot licence on arriving at Cognidox. What he needed, was an agency to execute.
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Decisions made

Position Cognidox as nimble world-class document management and project control software platform
Break into the medical device market
Develop and implement a solid inbound growth strategy
Create an editorial plan and industry-leading content
Drive a steady flow of demo requests
Incorporate video and animation to bring the story to life
Equinet is responsible for devising and implementing the strategy including editorial programme, producing and promoting blogs and eBooks. SEO, Social, email marketing, the website, video testimonials, animation and design.

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