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  • Strategy
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    Demo
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    Positioning

    Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
    • Ideal Customer Profile
    • Competitor Research
    • Diagnostic Review
    • Positioning Workshop
    branding
    Branding
    Demo (1)
    2-h

    Branding

    Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
    • Customer Focus
    • Brand Narrative
    • Value Proposition
    • Brand Identity
    marketing
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    Demo (2)
    3-h

    Marketing

    Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
    • Buyer Journey
    • Content Strategy
    • Website Strategy
    • Market Research
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    Demo (3)
    4-h

    Strategy

    Employ a data-driven, integrated, and strategic approach for effective growth tactics.
    • Goals & Timelines
    • Campaign Strategy
    • The Tech Stack
    • The Tactics
  • Services
    website-design
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    Website Design

    Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
    • Website Plan
    • Website Content
    • Web Design
    • Web Development
    content-design
    content-design-hover
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    cd-06

    Content Design

    Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
    • Smart Content
    • Keyword Research
    • AI & Content
    • Design for Content
    campaign
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    Campaign Delivery

    Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
    • Inbound Marketing
    • Account Based Marketing
    • Sales Enablement
    • Revenue Operations
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    Demo (8)
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    Get Started

    In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
    • Discovery Call
    • Growth Plan Quiz
    • Growth Strategy Workshop
    • Start with Positioning
  • Resources

    Define

    Establish brand and marketing strategies.
    • Brand Positioning
    • Content Strategy
    • Buyer Personas
    • Manufacturing Marketing

    Design

    Learn how to stand out to ideal customers.
    • B2B Research
    • Growth-Driven Design
    • Producing Videos
    • CRM Optimisation

    Deliver

    Discover how to implement digital campaigns.
    • Inbound Marketing
    • ABM
    • Sales Enablement
    • Sales & Marketing
    unsung-heroes-of-manufacturing-cover-1

    Discover how to stand out, power your pipeline, and improve margins.

    Download the Guide
  • About

    Sectors we Serve

    We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
    • Electronic Manufacturing
    • Life Sciences
    • Toll Manufacturing
    • Contract Packing

    Blog

    Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
    • Content
    • Strategy
    • Brand
    • Sales
    • AI

    About Equinet

    We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
    • About Equinet
    • Equinet's Journey
    • Meet the Team
    • Get in touch
    ""
    Strategy
    B2B manufacturers, boost your DX with digital marketing transformation
    Jeremy Knight Jeremy Knight
    6 min read
     
Discovery Call

Digital Marketing for Manufacturers

RESOURCE LIBRARY

A collection of growth marketing guides for contract manufacturers.

A Growth Plan for The Unsung Heroes of Manufaturing

Discover how to stand out, power your pipeline, and improve margins.

B2B-manufacturing-marketing-cover-2

The manufacturer's guide to developing a marketing strategy focused on growth.

inbound-marketing-cover-1

Double down on how you get found by people looking for what you do.

brand-positioning-cover-1

Learn how to elevate your brand strategy with our guide to Brand Positioning.

gdd-cover-1

Discover why traditional website building raises more questions than answers.

Sales Enablement Cover test1 (1)

Learn about the importance of creating meaningful content in the sales cycle.

content-strategy-cover-1

Why you need a content strategy and how you go about implementing it.

b2b-research-content-cover-1

How to do proprietary research to create powerful content assets you own.

abm-cover-1

Understand the process of targeting key accounts for your business.

SAM-cover-1

Explore the rise of RevOps and why it is essential to align sales and marketing.

crm-optimisation-cover-1

Explore the value of building your business through your CRM platform.

buyer-personas-cover-1

A guide to creating in-depth buyer personas and why it matters.

video-marketing-cover-1

Learn the various approaches to producing compelling inbound marketing videos.

7-threats-to-contract-manufacturers-cover-2

Prepare for and escape the threats to growth.

A-review-of-the-seven-common-mistakes-title (1)

Avoid the bear traps of a changing sales and marketing landscape.

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2
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3
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4-1
Strategy
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5
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6
Content Design
7
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